Brand Personification

    galipette / September 9, 2015 / Design, Drawing
    “The Way to Get to Know Your Brand” Brand personification defined as a projective technique that tests the brands and considers these brands as a people, this test […]

    Five to-Do’s For a Rebrand That Rock

    galipette / September 8, 2015 / Mobile, UX Graphics
    Rebranding nowadays have become top-of-the mind, companies do rebranding for distinct reasons; in case of mergers, acquisitions, reputational concerns and changes in the strategy. Rebranding is major decision […]