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    Brand Admiration

    galipette / November 21, 2015 / Design, Drawing

    Why Some Brands Are Loved Unconditionally and What You Can Benefit From Them

    Brand admiration illustrates how customers love, trust and respect a brand/ company unconditionally and how this brand somehow becomes a part of who they are. Customers feel that they have personal connection with the admired brand; according to researches this kind of relationship is not accidental it results from strategic commitment developed by the company that discussing three key pillars of brand admiration:

     

    1. Trust: is reached when the brand succeeded to make their customers feel empowered, confident & in-control.
    2. Love: is achieved when the brand helps their customer to feel the sense of warmth, nostalgia, gratitude, & empathy.
    3. Respect: is gained when the brand’s beliefs, vision, principles, and hope meet with the people it serves.

     

    brand concept diagram hand drawing on blackboard
    brand concept diagram hand drawing on blackboard

    How valuable are those pillars:
    Brand admiration creates the feeling of loyalty among customers and keeps them more engaged to the brand and give them sense of control, as it becomes a part of their sense of self and of who they are. When this level of admiration is reached, it can generate some of bottom-line benefits:

    • Valuable repeat-purchase patterns;
    • Customers will be more loyal.
    • Higher tolerance for mistakes and missteps;
    • Customers will be more forgiving even when you mistake or mess up.
    • Good word-of-mouth;
    • Customers will talk well of the brand.
    • Customer will pay a little more for the brand;
    • Customers are willing to pay more for the brand.
    • Expanded alliance and partnership opportunities;
    • Companies will be more motivated to work with you.
    • Stronger talent acquisition and retention;
    • Companies will be rapidly recruit and retain the most talented people who’re determined to company’s success.
    • Better employee morale;
    • Employees will be more motivated.
    • Fewer strong competitors;
    • Will be hard to other competitors to compete.

    When companies reach high level of admiration, this allows them to enlarge their revenue growth and to approach to the very best talent and partnerships.

    ADMIRED BRANDS SOLVE CUSTOMERS’ PROBLEMS IN A WAY THAT’S PLEASING, FUN, INTERESTING, AND EMOTIONALLY INVOLVING WHILE MAKING PEOPLE FEEL GOOD ABOUT THEMSELVES

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