Project Type:


    Bouri Center ``the owner of MIENTA BRAND NAME``

    The Brief:

    have created their brand to compete with other local and international market players, they came to us asking for plan and manage the launch campaign across Egypt

    The Challenge:

    The leading brand in the Egyptian market within the category was facing an out of stock situation, hence the launch plan had to be fast tracked by 6 weeks to capture the market opportunity

    The Solution

    We developed the Communication strategy focusing predominantly on the international cues of the brand, ensuring that the premium positioning is achieved and this was executed through the following touch points POS, TVC (2 copies A- Awareness B- Functional) Product Cosmetic , Packaging, User Manual