Why Some Brands Are Loved Unconditionally and What You Can Benefit From Them Brand admiration illustrates how customers love, trust and respect a brand/ company unconditionally and how […]

“The Way to Get to Know Your Brand” Brand personification defined as a projective technique that tests the brands and considers these brands as a people, this test […]

Rebranding nowadays have become top-of-the mind, companies do rebranding for distinct reasons; in case of mergers, acquisitions, reputational concerns and changes in the strategy. Rebranding is major decision […]

How to win back lost customers?  It is a crucial question we had to discuss and answer, most common businesses now concentrate on retaining existing customer because it […]

In the age of the social media channels; Facebook, Twitter, and Youtube, brand construction turned into irritating challenge, where the companies were not imagine the way like this. […]