Why Some Brands Are Loved Unconditionally and What You Can Benefit From Them
Brand admiration illustrates how customers love, trust and respect a brand/ company unconditionally and how this brand somehow becomes a part of who they are. Customers feel that they have personal connection with the admired brand; according to researches this kind of relationship is not accidental it results from strategic commitment developed by the company that discussing three key pillars of brand admiration:
How valuable are those pillars:
Brand admiration creates the feeling of loyalty among customers and keeps them more engaged to the brand and give them sense of control, as it becomes a part of their sense of self and of who they are. When this level of admiration is reached, it can generate some of bottom-line benefits:
When companies reach high level of admiration, this allows them to enlarge their revenue growth and to approach to the very best talent and partnerships.
ADMIRED BRANDS SOLVE CUSTOMERS’ PROBLEMS IN A WAY THAT’S PLEASING, FUN, INTERESTING, AND EMOTIONALLY INVOLVING WHILE MAKING PEOPLE FEEL GOOD ABOUT THEMSELVES