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    MIENTA
    MIENTA
    Project Type:
    LAUNCH CAMPAIGN

    Client

    Bouri Center ``the owner of MIENTA BRAND NAME``
    Mienta2

    The Brief:

    have created their brand to compete with other local and international market players, they came to us asking for plan

    The Challenge:

    The leading brand in the Egyptian market within the category was facing an out of stock situation, hence the launch

    The Solution

    We developed the Communication strategy focusing predominantly on the international cues of the brand, ensuring that the premium positioning is