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MIENTA
MIENTA
Project Type:
LAUNCH CAMPAIGN
Client
Bouri Center ``the owner of MIENTA BRAND NAME``
The Brief:
have created their brand to compete with other local and international market players, they came to us asking for plan
The Challenge:
The leading brand in the Egyptian market within the category was facing an out of stock situation, hence the launch
The Solution
We developed the Communication strategy focusing predominantly on the international cues of the brand, ensuring that the premium positioning is