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    MOYO
    MOYO
    Project Type:
    Brand / protfolio development project

    Client

    The Candy Factory is a newly established food manufacturer in the Egyptian market
    16

    The Brief:

    Portfolio Development for Jelly Candy

    The Challenge:

    Differentiation versus the local brand and providing quality product versus international imported brand

    The Solution

    2 Tear Brand Portfolio each with a specific design language targeting different consumer profile. Furthermore the product strategy for each