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    Project Type: Branding

    The Brief:

    Alsabreen Co, is one of the main distribution companies for Local and international SDA and Kitchen gadgets brands in Egypt, They came to us asking to Develop a concept for their first organised retail chain to gain more market shares
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    The Challenge:

    With an extremley cluttered market for the small shops and local players, and the premium space is mainly occupied by

    The Solution

    Developing branding strategies along with clear and precise positioning strategies. The key focus was on creating an emotional attachment with