Project Type:
    Brand / protfolio development project

    The Brief

    Alsabreen Co, is one of the main distribution companies for Local and international SDA and Kitchen gadgets brands in Egypt, They came to us asking to Develop their owned SDA brand SONAI to compete with the other local and international market players

    The Challenge

    Extending the brand into another product class. Leveraging brand assets to enable growth.

    The Solution

    Creating a brand-portfolio strategy that yields synergy and clarity. Create and manage a branded differentiators and energizers. The Packaging of


    Brand Identity and Product portfolio. Product cosmetic file and naming. User friendly operation manual. Packaging, Display mechanism, Website Development.


    Revenue growth 19%. Export opportunity.